New District and town Signage

Tararua District Council aims to improve district identity by installing 34 new signs in 13 towns across the district.

The signs are part of the Council’s new Land of Ranges branding campaign for the Tararua District, which aims to increase local pride, develop an identity to attract and retain residents and help with promotion to visitors.

Large landscape signs (4 metres wide and 1.8 metres high) have already been erected on the Saddle Road, Pahiatua Track and the northern and southern ends of Route 52. New district entry and exit signs (4 metres high, 1 metres wide) will be installed at Norsewood and Eketāhuna this summer, and at Woodville after the new State Highway 3 is built. Town signs will also be placed at entry points to 13 towns, after the district signs have been installed.

The improved signage aims to create a more cohesive visual experience for Tararua and will replace the existing visitor signs progressively over time.

The improved signage will help to boost Tararua District’s identity and increase the sense of belonging for the communities they represent. In addition, the signs will become a welcoming feature for visitors and a driver for economic development.

Mayor Tracey explains: “We consulted with our communities to create vibrant, modern signs that show our beautiful landscape, but also keep the identity of each town with images that are iconic to them. We want people to know when they enter and leave our places and district with great memories. We look forward to putting the Tararua District firmly on the map. We would like visitors to tell their friends and family where they have been. The new signs will help them to become more aware of where they have been, and more people will visit us.”